One of our assignments in SVA’s Killer Work this semester was Drop Stop, which was actually surprisingly difficult. Drop Stop is nothing more than a piece of foam that goes in between the seat and the console to keep stuff like cell phones and lipstick and french fries from falling through.
Aaron Weiss came up with a really nice tagline I thought I’d share:
“Drop everything and drive” feels nice and familiar — as if people have been saying it forever — and when you think about it, it’s exactly the promise of the product.
But a tagline is just a tagline, and whether there’s a campaign here …. remains to be seen.