Idea Making

3 blind spots that make funny commercials: #3 All I See is Fabulous Me

Here’s a great tool for making brilliantly funny commercials: Create characters with blind spots! The blind spots we reveal by what we say and how we behave are rich raw material for creating funny, even poignant, commercials. A character’s blind spot both informs their behavior and makes it difficult -and sometimes impossible – for them… Read More »

The Biggest Brainstorming Fallacy of All Time and How to Avoid It

“There’s no such thing as a bad idea.” So goes the prompt at the beginning of just about every brainstorming sessions. No bad ideas?! Wait! Of course there are bad ideas!! Here’s the absolute worst idea in every brainstorming session and how it can derail even the best session. Unfortunately, it’s repeated again and again. Here’s how to avoid it every single time.

The #1 Cardinal Rule of Brainstorming and Why You Should Ignore It

When I run a brainstorming session there are three rules that are non-negotiable: zero cell phones, one conversation at a time, and respect for my role as referee and ‘idea traffic cop’. But I’ve learned that one popular brainstorming ‘commandment’ is counter-productive. In fact, to ensure you have the most spontaneous and productive idea-making session… Read More »

3 blind spots that make funny commercials: #2 Unbridled Optimism

Here’s a great tool for making brilliantly funny commercials: Create characters with blind spots! The blind spots we reveal by what we say and how we behave are rich raw material for creating funny, even poignant, commercials. A character’s blind spot both informs their behavior and makes it difficult — and sometimes impossible — for… Read More »

The night I took a steam with Mick Jagger (and what he taught me about advertising)

When I putting my portfolio together many years ago, a chance encounter with Mick Jagger helped me get my first job in the biz and framed the way I think about advertising.