You start with a blank page and in a few days, or sometimes even in a few hours, you have to show ideas. Deadlines create pressure that can be off the charts!
Make Brilliant Ideas gives creatives an effective A to B to C framework to ignite thinking, and drive idea making right through to brilliant campaigns. This method, created specifically for the kind of thinking we have to do in our business, is accompanied with tools and techniques designed specifically for each stage. Think of it as a roadmap, or as one creative called it, an idea making machine.
This can be taught as a workshop or as a 3-5 session creative development program.
This can be a high level overview, but is best structured as a ½ day or full day workshop.
What do you do when you’ve hit that wall and you feel like there’s not one more stinkin’ idea left in you? Where do you go when you can’t find a lick of inspiration?
Learning how to keep it going once you’ve hit the wall is a key to being a great creative talent and a valuable resource to an agency.
This highly participatory lecture shares practices and their techniques created specifically for advertising creatives designed to deliver juice to those listless creative parts and get them dancing again.
Tucked throughout the lecture, creatives will also learn valuable tools, tips and insights — like the greatest value most creatives don’t take advantage of when using award shows and creativity sites; and the biggest mistakes creatives make when doing research and how to overcome it.
This can be taught as a lecture or full day workshop.