Smokeless tobacco features firemen engulfed in smoke.

Copenhagen makes an odd visual choice here for their smokeless tobacco. If the idea is supposed to be that smokeless tobacco delivers the nicotine where cigs can’t, than firefighters certainly make for a more heroic illustration than guys at a carwash.

But if chaw’s main reason for being is you get the nicotine buzz without the smoke, then why would you feature a profession where a primary on-the-job hazard is smoke inhalation? Seems like an ironic choice to us.

That’s our take. What’s yours?


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