What’s Prius floating in the sky?

Is it a large mashed potato ball? Or humans in sheep costumes velcroed together and hung from a crane? Nowhere on the page does the ad bother to tip its hand. Not even a little. The copy only offers a vague promise that the car ‘considers your environment too’. This ad — part of a campaign that features other people in costumes — has us perplexed. What’s your interpretation?

prius mashed potato people ball

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