For those of you who’ve enrolled in, or are thinking of enrolling in, this summer’s School of Visual Arts (SVA) ‘Killer Work: How to Make Ads That Make Other People Jealous’, here’s our first assignment to get thinking on.
Product:
Elmer’s Slide-All, spray lubricant. Eliminates squeaking and sticking.
Key benefit:
It’s a dry spray, easy to apply, works instantly. Doesn’t drip or leave residue like WD-40.
Ask yourself, who would want to buy this?
Come up with two behavioral insights around the problems Slide-All solves (for example, people tend to put off problems until they become big problems).
Look forward to seeing y’all in class!
Questions? email me at mburk@brandnvinc.com
Text would go here relating to the offer