SVA Killer Work first assignment Elmer’s Slide-All

For those of you who’ve enrolled in, or are thinking of enrolling in, this summer’s School of Visual Arts (SVA) ‘Killer Work: How to Make Ads That Make Other People Jealous’, here’s our first assignment to get thinking on.

Elmers Slide-All

Elmer’s Slide-All, spray lubricant. Eliminates squeaking and sticking.

Key benefit:
It’s a dry spray, easy to apply, works instantly. Doesn’t drip or leave residue like WD-40.

Ask yourself, who would want to buy this?
Come up with two behavioral insights around the problems Slide-All solves (for example, people tend to put off problems until they become big problems).

Look forward to seeing y’all in class!

Questions? email me at

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