Post cereal promises adventure in a bowl!

We came across this wonderful nugget of inanity for Post Trail Mix Crunch. The big position is that it’s the ‘sensation of trail mix for breakfast’. Not the real trail mix mind you, just the sensation. Okay, we’ll give them a pass for trying. But it’s the last line of copy that slays us:

‘Enjoy everything you love about trail mix in a cereal that satisfies your spirit of adventure!’ You like base jumping or free climbing? Now you can satisfy that adrenalin rush right at the breakfast table. Wanna get totally insane? For just this one crazy adventurous morning, substitute 2% for the fat free!

We actually liked the cereal. It’s the mindless garble on the package that’s so absurdly difficult to digest.

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