We see this kind of ad idiocy most around Mother’s Day, Valentine’s Day and Christmas. Here, Werther’s promises that their candy can do comforting hugs as well as a mom can. So, like, if you and your mom are no longer speaking, or if she’s passed into the great beyond, you can just eat a candy and get that great mom-hug feeling?
We know why Werther’s would approve this sort of sweet senseless pablum. But what agency would suggest mindless nonsense like this? We’re going to save everyone the embarassment and not bother with the research on this one.