Ad Brilliance

Assassin’s Creed makes nice on YouTube: Who they talking to?

At first we loved these videos and the YouTube channel theme created by agency Cutwater SF about rebuilding trust with your friends who you’re gonna screw when you play Assassin’s Creed Brotherhood multiplayer vid game — we love Rob Corddry’s sanctimoniousness in everything he does (Children’s Hospital kills!) and these vids are under-played and very… Read More »

Samsung Memory Card Demo Makes Torture Fun

Here’s a fun vid produced by The Viral Factory (based on the MacKenzie Crook impersonator, we say out of the UK office) for Samsung to illustrate the endurance of its SD cards (doesn’t appear to be for any kind of new super duper durable card). We dig this light-hearted ‘demo’ despite the griping on YouTube… Read More »

STDs. They’re not just for kids anymore.

Here’s a simple campaign reminding adults jumping back into the pool (as in dating pool) that they’re just as susceptible to Sexually Transmitted Infections (Brit for STDs) like syphilis, genital warts and chlamydia as young people. Though the outfits in the ads feel like they’d put the audience a bit older than their stated 40’s and 50’s… Read More »

“The Last Exorcism” Nails Horny Teen Male Demo

Talk about reaching your demo. The most brilliant about this idea for “The Last Exorcism” by The Visionaire Group LA is how incisive the media is. What more dead-on place to reach the young male demographic than ChatRoulette?! Get ’em while their horny. They’ll def tell their friends!

Eric Fensler Party Gadget Inventor sells sideways for Malibu cocktails

Just saw this one for the first time on AdPulp. It’s the 3rd in a series (from what we remember) created for Malibu Rum by comedy writer/actor Eric Fensler. In our opinion, it’s the funniest of the three, because the mock-morning show setting captures so many info-idioms, including all that super-duper enthusiasm, the convoluted problem-solution… Read More »

Dove Mad Men spot demonstrates difference execution makes between derivative and genius

We can see how, on paper, the idea of a show-between-the-show for its iconic brands might have gotten Unliver excited. The big risk is, it must be executed with genius. By this we mean, it must use its insider-ness to give viewers a funny or poignant insight by pulling back the curtain in a way… Read More »

UNICEF vending machine deals dirty water for 2 billion people

This is a great on-the-ground effort by UNICEF for its Tap project. 2 billion people lack access to clean water. A staggering statistic that is, unfortunately, completely unemotional. It’s not the vastness of the number that resonates. It’s the effect it has on each one of those individuals. UNICEF’s Dirty Water vending machine with its… Read More »

Johnny Walker wins Best of ‘One Show’ but we wonder.

We’re not saying ‘The Man Who Walked Around The World’ is not a great piece of video by BBH/London. And we’re not saying it’s not a smooth piece of choreography. And we’re not saying Robert Carlyle isn’t a natural born story-teller. And we’re not saying we didn’t stay and listen to the entire history of… Read More »

Google is not everyone’s Super Bowl darling. But it’s ours.

Call us elitist, but we love this involved little story created by Google which ran during the 3rd quarter of SB. ‘Parisian Love’ shows Google functionality via a delightful little romance that -yes — requires a little involvement. Doritos it ain’t. Which is what we found so charming about it. And while the spot yielded… Read More »

Betty White takes a hit for Snickers without a wink to camera!

We think Betty White has been overexposed a bit. Even more than Abe Vigoda. But in this sweetly simple spot for Snickers by BBDO, she takes a hit for the candy bar and delivers her own snap-back with a touch of believable street sass, completely devoid of any cutesy grandma wink. We think the spot… Read More »