Canon drowns waterproof camera.

Just as the promo below says, “no better place to promote an underwater camera”. We like it for two reasons: The placement is about as strategic as you can get; The sink environment will almost always capture your full attention. A nice bit of smart.

From Giovanni+Draft FCB, Sao Paulo, Brazil. For some reason, too many AD’s and CD’s are credited on this to list, so we’ll give a credit to photographer Leandro Texeira.

Credit goes to adsoftheworld for curating this one.

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