This campaign by Ignition K, Madrid for cheap Bic cell phones (marketed in Europe) is a simple poster-y reminder that things do happen and if they do, there’s Bic. Simple, fun illustrations against bright backgrounds create a distinct look for Bic that conditions you to identify the ‘Waldo’ with the character in the corner.
Creative Director: David Moure
Art Director: Manuel Martínez Soler
Copywriter: Victoria León García
Illustrator: Manuel Martínez Soler