We Googled, Yellow-paged, and 411-ed, and couldn’t find any Arizona Land Rover Association. We did find an Arizona Land Rover Owners’ site, a small affinity site for off-roading Land Rover off-roaders who seemed pretty into it. But nowhere on their site did we find a reference to Texaco Techron.
On the international site landroversonly.com we did find a Techron mention in a thread about the value of fuel additives, but this was in a general discussion which included Lucas Fuel Treatment, Seafoam, BG44K and others.
Our point is, the authenticity of Texaco’s claim is pretty lame. Let’s assume that the organization does exist. Texaco makes it sound: a) very official; b) important; and c) that Techron is part of the organization’s off-road pre-prep ritual.
But the body copy is crafted so as to be virtually un-endorsing: ‘When the Arizona Land Rover Association goes off road, they trust their vehicles to the unbeatable cleaning power of Texaco with Techron.’ If they’re going for some kind of insider cred, they need a real endorsement by an organization that matters. Be the official fuel additive of the Dakar Rally or the only fuel additive used by some big time African jeep safari outfit. But this kind of trumped up baloney makes Texaco seem ingenuine and, frankly, a bit desperate.
That’s our take. What’s yours?
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Text would go here relating to the offer