A fresh approach to creative problem-solving for advertising writers, art directors and other creative minds

ABOUT THE METHOD

The night I took a steam with Mick Jagger and what he taught me about advertising

SVA ‘Killer Work’ Student Feedback

Brainstorming: Forget Playing Nice. Make It a Competition!

Five Great Killer Work Student Taglines in One Day

How Do You Come Up With Brilliant Ideas If You’ve Never Owned a Ferret?

All I See is Fabulous Me: #3 of 3 Blind Spots That Make Really Funny Commercials

Brainstorming Fallacy: There’s No Such Thing as a Bad Idea. Yes There Are!

Brainstorming: The #1 Cardinal Rule and Why You Should Ignore It!

Unbridled Optimism: #2 of 3 Blind Spots That Make Really Funny Commercials

The Erroneous Mythology: #1 of 3 Blind Spots That Make Really Funny Commercials

SVA “Killer Work” Fall Student Feedback

At the Future of Storytelling Festival I learned the future’s not here yet.

Workshops and talks for ad agencies and other creative companies

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